GLADA is a trade organization for factory franchised new car dealers in the metropolitan Louisville area. Its primary focus is to promote a code of ethics to ensure the highest principles of commercial honor and integrity in the sale and service of motor vehicles. Formed in 1953 as a non-profit trade association, GLADA’s membership was made up of 20 dealers. Today, GLADA has grown to encompass 54 dealerships, owned by 30 dealers in the Louisville area.
